Day 27: Personal Branding in Comments

By Kate Foy
Cowboys branding a calf in fenced area. South Dakota, 1888.

Image via Wikipedia

This word branding is one that keeps appearing over and over in biz-speak. It’s a bit of a weasel-word in some ways, calling as it does on notions of corporate matters including money-making. But of course, it’s also about image and individuality. I’ve been through enough seminars on this branding business to be wary when I see a branding iron coming in my direction. Having said this, I know that when creating and developing a blog, you need to pay attention not only to content but also to the public face and tone of your blog. And of course, this extends to comments. As to how you sign off … is this part of the branding process?

I read Dawud Miracle and his take on branding using your own name in comments. This makes sense if you want your own name associated with the content … and why wouldn’t you? After all you sign your emails, letters, and so on as a sign of ‘good faith.’ On the other hand, a signature screen name, as long as it’s sufficiently individualised could be another choice. It’s the difference between being known as a real person or as a persona.

Like Dawud, I prefer getting known around the blogosphere as a person in my own name, and so the former ‘Dramagirl’ and ‘Groundling’ (both adaptations from a former and my current ‘other’ blog) have become me … Kate Foy, which is how I now sign all of my comments.

But I think the branding process extends to the content of the comments themselves, where tone and writing style also play a part.

The voice of the blog expresses the style and personality of the blogger, and this should extend to the commenting

In this Challenge I’ve noticed a variety of approaches to comment signature … there are screen names and full names, and I’ve been able to associate them pretty well. Diversity rules.