A (minor) rant on why good presentation design works …

Once again I’m reminded of the impact of good design. This morning I received an e-letter from SlideShare pointing me to the  World’s Best Presentation Contest winners.

Judged by some big-hitters in the web-design stakes (Garr Reynolds, Guy Kawasaki, Nancy Duarte, Bert Decker) here is the overall winner.

THIRST

View SlideShare presentation or Upload your own. (tags: design crisis)

Why did it win? Here is the judges’ feedback, but as far as I am concerned, Thirst is a winner as a presentation because

  • It’s not a slideument … i.e., a document pretending to be a slide show;
  • It’s short;
  • It’s visually appealing, with images that support and extend the message;
  • It’s memorable. If you’ve flicked through it even once, there is going to be an image that has told you a story that you’ll remember.

As the Heath brothers might say, it’s a sticky presentation that you’ll recall.

Oh how I wish more presenters would take a leaf from this book. I sat through a slideument last week … with quietly gnashing teeth!

Congratulations Jeff Brenman. Jeff is the talented young designer behind that other fantastically popular and sticky slide presentation Shift Happens.

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