Group or Page: What’s best on Facebook for an arts company?

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I’ve been a fan for a long time of the blog/website as the hub of an individual’s or a group’s digital world.  Couple a blog with various outlier social networking applications like Twitter, Facebook, Flickr and so on, and you expand your outreach.  Not everyone uses social networking, though with over half a million signing up every day for Facebook, that most ubiquitous of apps, it’s kind of hard to believe. Facebook at the end of 2010 was the leading social network in the world.

Nowadays with the gradual federation of apps and services ‘talking’ to one another, it’s possible to provide a way for just about anyone with access to the web to engage with you, your group, and others who want to get in contact.

If you maintain a blog as your hub, the downside is that you you almost always have to travel outside your hub to access outlier material, though this is getting easier – see my post on using Friendfeed in this way. [UPDATE: Friendfeed sadly is no longer the wunderkind of aggregating services it once was. FYI it was bought out by Facebook]

On most blogs you can set up links or widgets that show your latest status on Facebook, your latest Tweets and those of the people your follow, your photos from Flickr, an RSS feed to keep readers up to date with your posts and so on.

Is there a one-stop for all of this, as well as an app that goes where most of the activity is?  Well, with the imminent demise or at least withering on the vine of the really good Friendfeed, it seems that Facebook has a way.  A current Facebook user can set up a page to leverage his or her ‘business.’  I’ve posted some links below that give you a solid introduction to what these ‘business’ Pages are, and how they differ from Facebook Groups.

Whatever you do, don’t use a Facebook Profile (regular ‘personal’ page) for your group.

You’ll max out at 5,000 friends, and you’re aiming for more than that, right?

Facebook Pages vs Facebook Groups: What’s the Difference?
This comprehensive post from the Mashable folk is really all you need to know to make a decision.

Marketing Your Business on Facebook

Facebook Business: Page or a Group? (video)

Leveraging a Facebook Business Page (video)

Social media: covering an event

Yesterday or today (depending on your time-zone) is the second World Wide Photo Walk Day, the brainchild of photographer Scott Kelby. You can read all about it at the homesite for the event. Some of us signed up for a walk through our city Toowoomba in south-east Queensland, Australia. What really appealed to me was the idea of a whole lot of people taking photographs of a chosen location on the one day – the coverage, the coverage! Of course, there’s the social aspect of such an event, and the chance to get out into the crisp, winter air and hunt out locations that you rarely see as you whizz around in your busy life. We chose to shoot the back lanes and rarely seen corners of the city. What also appealed to me was the opportunity to cover the event using social media. Here’s how I tackled it. Continue reading “Social media: covering an event”

The evolution of a blog: enter the lifestream

If you’re a regular visitor to Groundling, you may have noticed that the last few days’ posts have been little compendiums of my online reading for the day. I haven’t posted any original material, but have chosen instead to share my day’s discoveries with my readers.  Lazy blogger? Mmm … well I don’t believe in posting when I don’t have anything to say, and whilst this temporary writer’s block isn’t going to last too much longer (I’m working on something dear reader, honestly), I’m banking on visitors here being perhaps interested in some of what floats by me or grabs my attention during the day.

Like many of us who blog I have a lot of other sites which require a certain amount of maintenance. What’s coming to be called a ‘life stream’ or the sum total of our posts and commentary on the web needs somewhere to call home. I want it to be here on Groundling – a hub, if you like that can take you out and beyond this site, but which also provides some return for your finding your way here. I’ve been working at the best way to do this. You’ll see my Friend Feed widget over there in the sidebar. This is a start, but there are other sites which I work in or visit, and which don’t create so much as a ripple here.  I’m referring especially to the many terrific posts which pop up daily in my subscription feeds to other blogs and websites.

Most articles from these feeds relate to Groundling’s interests, and would find a congenial place here snuggled up with other posts on creativity, performance, design, arts business … all the topics I write about.  Up to now I have tended to share particularly interesting material from these feeds via a ‘like’ or ‘share’ click directly from Google Reader or Feedly (a Mac desktop reader).  Shared posts then appear on my Google shares page, whilst ‘liked’ posts more recently have found themselves ported into my Friend Feed; I’ve set it up this way.  Other material I find and share during the day will arrive eventually in Friend Feed via Tumblr, Flickr, Vimeo, Facebook etc.  I do use these other sites selectively however: obviously Flickr for photos, Vimeo for video, but Tumblr for example tends to be for quotes that I like, whilst Facebook is for me, pretty much a ‘niche’ area which I quarantine from most other social sites.  In other words, I don’t send anything to Facebook automatically via Friend Feed.  Because of the way I have set it up, Friend Feed then streams selected posts out to Twitter.

Now while this reliance on Friend Feed works well for most of my finds, given the nature of the fast-flow in Friend Feed and Twitter, most of the links are quickly washed downstream and out of sight. Its rare to get an RT (retweet) or a comment in Twitter or Friend Feed after about 20 minutes – unless, of course, you post when a good portion of your followers or friends, especially those in another time zone, are otherwise occupied or asleep.  These usually get back to you within 12 hours or so,  if at all.  Now getting a comment or being re-tweeted is not my main intention in sharing via social networks. I also like to archive the more interesting or substantial links, and stash them away for research and reference. However, there’s no denying that stimulating conversation is one of the reasons I’ve engaged with social media. Here’s the rub: I’ve got lots of places where conversation and comment could happen, and whilst I’m pulling lots of these via Friend Feed, which any visitor here can access over there on the right, along with the latest tweets and Audioboos,  I’d like to pull even more into Groundling if I can – into the mainstream of the blog post – and make this the prime focus of my social networking as well a comment enabler on posts.  I want a workflow that meets all of my needs, and whilst I haven’t quite cracked it, I’m well on the way.  About those daily link readings … here’s how I set up automatic publication of my likes and shares to Groundling.

I check my feeds in Feedly on a daily basis – you may prefer every second day, or whatever rhythm suits.  Then, rather than ‘like’ or ‘share,’  I tag selected posts using a bookmartlet,  and add them to my Delicious site.  As far as each of these links is concerned, I read each post and write a brief introduction – I hate bare hotlinks!  I also keyword-tag these posts in the Delicious posting pane to make it easier to search for a particular article at a later stage.  Having got my links into a searchable, archivable site, the next step is to get them from Delicious to my blog on a regular basis.  To do this I set up the automatic Blogposting feature which you’ll find under ‘Blogging’ on your settings page in Delicious.  The default title for each of these daily posts is ‘Daily links plus the date.’ If you want to change this to something else, download the WordPress Delicious Daily Blogpost Fixer plugin which will do the job admirably; it’s at work here.  What I now have is an automatic post of my daily links straight from Delicious to Groundling.  Now here’s the good bit, and a productivity geek’s delight. I downloaded the WP FFDirect plugin which means that every post published here is pinged immediately to Friend Feed – the daily links as well as other posts. From there, because of the way I’ve set Friend Feed up, my post notifications also go out to Twitter. Set and forget, cover all the bases. Love it.

With this blog as the prime site, I’m starting to get my material flowing the way I want it in my lifestream. But of course, like a garden, it’s a work in progress. Stay tuned!

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Life snippets: a collector’s tale

I’ve been collecting snippets of my life for years. I guess I am a confirmed diarist at heart, although the collection process is random and not nearly as organised as it might be. I’ve had a camera since I was 11 years old – a Box Brownie as I recall – and have been collecting images from the world around me since then. I’ve kept journals and diaries – especially when I travel, and with the advent of portable audio recording tools back in the early 1980s, started grabbing bits of my life this way as well. For a long time my collections were a diaspora – scattered far and wide. Diaries got too hard to organise, and got shoved in big boxes – audio cassette tapes likewise. I won’t even start with the photos and negatives, hundreds – probably thousands of them tucked away in drawers and boxes, fading away. The movies are few and far between; I’ve relied more on still photography to capture the world out there, that is until I got a small, dedicated, very portable, and easy to use video camera earlier this year (a Creative Vado HD).

Where is all this going? Well, until the advent of digitisation, my packratty collection of memorabilia lay scattered. Now I have the opportunity and the means to convert my stuff and share it – publish it around. Some of this takes time: scanning old photos for example can take forever, but the results are well worth it, especially after the magic of Photoshop or iPhoto has been put to use getting rid of scratches and blotches. As for diaries or traveller’s tales – apart from a quick scribble in a tiny notebook to jog the memory when I got back to the keyboard, I stopped keeping a hardbacked diary when I found out about blogs. I now share photos on Flickr or Facebook, videos on Vimeo, or in the case of private materials for my family and friends only on my Mobile.Me gallery. With the advent of aggregation tools like Friend Feed, I can suck in all my tools and apps from around the web and share in the one spot. The easier the better say I. I want to be able to access the stuff as easily as I can create it. Bottom line though: always back up your digitised collections in a different place. Burn to a DVD and put in a safe or keep away from your home, or send your files into a ‘cloud.’

My absolute favourite collector’s tool right now in terms of ease of creation and sharing has to be Audioboo. I recorded this Boo earlier today. It’s about the delight of re-experiencing a moment in your life via the intimacy of another’s voice – in this case, my children’s voices recorded on Christmas Eves and birthdays over the years.


The process of recording, copying, and sharing used to be laborious – I had the collection of cassette tapes digitised by a tech friend 10 years ago. With Audioboo you just click and record on your iPhone, then click and share with the world; it’s the same spontaneous (though you can pause and resume) process that I used all those years ago with our trusty, kid-friendly cassette tape-recorder-player, but how much simpler. The original cassette tapes are tucked away in the safe, but I now have a version which I can share far and wide. It is a precious artefact that my kids and I adore. I recommend your grabbing some audio moments in your life for later; you won’t regret it.

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Friend Feed and Twitter – an experiment

I followed a reasonably heated Friend Feed debate-thread some days ago. It was initiated by someone complaining about Twitter ‘crap’ appearing in the Friend Feed Home feed and supposedly diverting or undermining ‘meaningful’ threaded conversation; it was clearly a gate-keeper post by someone who felt Friend Feed’s real strength was being diluted by these disembodied 140-character cross-posts from Twitter, many of which are (let’s face it) if not crap,  then often meaningless or tiresome.  That particular thread kept popping back up into the lead position on the Home feed over the course of the conversation, proving the point about Friend Feed’s ability to thread and keep commentary real-time.

Now anyone who tells anyone else on a social network how to use a particular tool is going to get some strongly opinionated comment, some of it useful, some inflammatory or defensive,  and this is just what happened.  The conversation petered out eventually, but it provided food for thought.  On reflection I’m sure part of the problem is that many users – including myself – had not taken the time after signing up for the service to learn how to use Friend Feed to their advantage.  Having created a Friend Feed account with a link to their Twitter account and other social network apps,  they continue to work in Twitter. What happens then is that their stream of tweets or Face Book status updates also appear in Friend Feed in an apparently random stream of so-called junk.  I know I’ve had more than a few cross-posting bloopers between various social networking sites in the past, and was concerned that my own random use might not be contributing to the problem. I decided to experiment in the use of both apps, and it began by getting to know Friend Feed a little better.

I’ve written in the second post in this series on how I went about this.  I’d suggest that if you already have an account, or are considering getting one, that you spend some time in the Friend Feed tools page and decide what you want from this application. If Twitter works for you, then stay in that stream; don’t dissipate your energies by signing up for another app that isn’t going to add anything to your social networking needs. You might even consider deleting your Friend Feed account, or at the very least, unchecking the cross-post from Twitter. There’s a good reason for this apart from the spammy-ness of dozens of your tweets flowing through Friend Feed while you’re not there. Jesse Newhart posted a thoughtful video last week that asked ‘Are You a Social Media Hologram?’ It’s worth a look in the context of how you operate as a presence in the social network neighbourhood.

I preceded my experimentation with a search to find out who of my Twitter friends also had Friend Feed accounts. I then bulk subscribed to them all. This is easy to do from the Friend Feed sign up page.  I should also say that many of my Friend Feed subscribers are not part of my Twitter clan, although I’m sure they have Twitter accounts; we just didn’t meet at the Twitter party.  I decided to begin my experiment by working from within Friend Feed ‘natively’ for one day, and with no cross-posting at all to Twitter.  The added benefit here would be that I would avoid some of the less interesting stuff that flows through the stream: the links, the endless quotes, the memes, the hashtag stuff.  The upside, I hoped, would be more engaged conversation.

I sent out a message via Twitter first thing on the first morning of my experiment indicating that I was not ‘at home’ in Twitter that day, but over on Friend Feed.  I wondered who, if any, would care whether or not they got any of my posts.  If they weren’t on Friend Feed they wouldn’t see me at all … unless it were via other social networking services … like an RSS feed that I had linked through to Twitter, or my Flickr or Tumblr uploads. However these were not conversational pieces … though they could well be RTd or commented upon.  I responded to every tweet that arrived from a friend but without cross-posting back to Twitter.  One or two only used Friend Feed to get back to me; and a threaded conversation began.  Meanwhile I engaged as actively as I could with conversations from others in Friend Feed’s Home stream. By and large, the conversation and the experience was satisfying,  with threaded conversations and especially images to accompany posts.

Why were most of my comments on tweets ignored? For a few reasons:  Twitter friends had not subscribed back to me on Friend Feed – odd this – or they were not using the application that day, or my comment was being ignored.  It’s not unknown over on Twitter for an @ (a reply to someone) to be ignored deliberately or otherwise – sometimes the stream is just too fast-flowing and you can miss lots of good stuff  (part of the problem of course).  I suspect it was for all of these reasons.  Anyhow, on Day 1 and working natively from Friend Feed, my tweetage dropped way down, my conversations were more meaningful and diverse, whilst another side-effect was that I received one only new follower instead of the usual 20 or so.  Drop below the radar for a while and your followers drop off too!

The losers that day, if losers is the right word, were those others in my active Twitter community who are not Friend Feed users, and with whom I converse regularly.  I hoped that my one and only tweet about being over in Friend Feed would explain my absence for 24 hours or so.  What I didn’t miss at all were most of the other tweets that flowed right on by. So, the first part of the experiment showed me that not all who are subscribed to Friend Feed actually work there natively, and that apart from contributions from my Twitter-only friends, I got much better bang for my posts over the fence on Friend Feed.

Day 2 and I continued working natively in Friend Feed, but this time I CCd my Friend Feed posts and comments on incoming tweets back to Twitter. This meant my non-Friend Feed contacts were included in the conversation – more chat.  However, subsequent tweets from them on the same topic would arrive disconnected from the originating comment in Friend Feed.  It was still not perfect, but better. My Discussions page on Friend Feed was ‘cleaner’ and the conversations of the day were easier to track down.

Perhaps the biggest bang of all was finding out who actually was active in conversation with me during these couple of days.  Despite having well over one thousand followers, and following 700, I actually engaged actively over those couple of days with far, far fewer.  During the experiment I created a group in Seesmic Desktop called ‘NFF’ (Not on Friend Feed), and every time a tweet arrived directly to me, or I had a reply to a comment (originating out of Friend Feed), or got an RT of one of my comments, or was mentioned in another’s tweet,  I placed the user in the NFF group. Now I had sifted out those who really engaged with me.  Whilst I follow some from whom I never expect to hear, I’m focussing more on those Twitter people I’m gradually adding to the NFF group. I’ll try to encourage them to try Friend Feed; it’s partly what this series of posts is about, but perhaps they are not interested in working out how to use another social networking app. Perhaps Twitter or Face Book is perfectly adequate for them, and that’s fine too.

Meantime, I’m staying in Friend Feed, working sparingly out of Twitter, and gradually wrangling the tools so that I keep up without compromising the quality of my engagement with my networks.

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3 Simply Elegant Tools: redux

A year ago I wrote about a few tools I was then using to make blogging simpler. I’ve updated the original post 3 Simple Elegant Tools because in that year I’ve added a few more clever apps to my digital toolbox and tossed others. It’s probably also not a bad idea to revisit and revise posts from time to time. I’ve left the original post rather than deleting it, since I like to leave posts like this as a marker of where my adventures had led me at the time.

Report Card

I wrote recently about good design and some of the aesthetic principles from the philosophy of Zen which inform my personal design preferences and work flow. I wanted to recommend a couple of small tools which fit the bill in terms of ease of use and elegance. I find myself calling on them constantly for their convenience and reliability. They save time, and they just plain work. What’s more they are fine time savers with a purpose.

A couple of dozen years ago, I recall reading a discussion on the freedom word-processing provided writers. There would now be more time to be creative and there would be less time spent rewriting from scratch, and fixing mistakes in various laborious ways … erasers, liquid-paper, Typpex and variations on ripping paper from the typewriter, balling it and tossing across a room. Of course good writing insists on constant editing … I’ve just cut, pasted and rewritten several of the sentences above, but writing, editing and rewriting are now a synchronous activity thanks to the tools under your fingers. There are hundreds of applications and digital tools lurking in menu bars or hovering as invisible plug-ins on blogs. They exist simply to make your job a little easier, and to give you more time to be creative … or just more time.

With changes to WordPress versions or the arrival of newer plug-ins and add-ons (FireFox tools) it’s inevitable that a slicker, more efficient, more elegant … simply better tool will come along. The speed with which new apps are created, modified, used for a while and replaced by others is quite breathtaking. We’re fickle with a purpose on the web. I’ve kept my deactivated plugins on my WordPress backend. There are now quite a few. The newer arrivals will keep their activated status until I find something better, or they stop working. Plugins sometimes don’t play nicely with one another; this is another reason for tossing one and substituting it with a more amenable workmate.

A year ago I was using Linkify a script bookmarklet, and Photo Dropper a WordPress plug-in because I like adding ‘value’ to a blog post via hotlinks to other sites.  Part of the value of a blog entry lies in its potential to lead readers to pursue the post’s theme beyond the confines of my comments.  Now Linkify did it with ease, but I’m sad to say it broke somewhere along the way, and then along came Zemanta … more of that in a minute.

I pretty much always use images in a post to prod the imagination – you know, a picture is worth a thousand words etc. Images also help the aesthetics of the page design. A year on, rather than PhotoDropper and Linkify I’m using Zemanta which is free.  Based on keywords from my post Zemanta not only searches my own and other relevant Creative Commons licensed Flickr images for material, it also suggests relevant and recent links and other posts elsewhere on the web from which, once again, you get to choose. One click on each word or article’s link and they appear as hotlinks in the post or links to those other articles after your own post.  There’s a video tutorial here on how it works.

For a while I had PicApp, a WP plugin installed. If you’re interested here’s a useful Vimeo video tutorial on how PicApp works. I have to say I don’t use it because I don’t like the Google ads that pop up with the image. If you don’t mind ads as the price for a huge collection of searchable images, then go for it. Wherever I can, I use my own images which sit on my Flickr homepage. These are ‘grabbed’ by Zemanta and flow in along with its other choices in the right sidebar from where I can click and insert wherever I choose into the post.

I still love the other non-blog tool which continues making my life so much easier- the data-detector in Mail OS-X Leopard. Hover your mouse over any date or time, even a relative date like ‘tomorrow’ in a Mail message and a drop-down menu appears. Click to add to iCal. That’s it. What this essential interconnectedness does is to get appointments from Mail into my iPhone with a click. It does the same for any phone number in a Mail message. How’s that for elegant simplicity! Yes, I am showing my Apple fangirl status here, but that’s one of the reasons I use Apple products – for their elegance, simplicity and utility.

PS I also use iStock for images when Zemanta doesn’t fit the bill; iStock is not cheap, but the quality of its images and the searchable database of its collection make it a pleasure to use – another time saver.

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