Business and the Arts

Hello! Perhaps you’ve been redirected here from the former Expressive Plus site? If so, this is just a wee note to let you know that the proprietors have retired the site … for the time being. As it happened, both of us were too busy to maintain the site in the way we wanted to, [...]

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The theatre tribe in my neck of the woods uses Facebook … a lot. They’re gradually coming round to Twitter. Blogs are not as popular … no surprises there. Social networking is being used, as you might expect, as a community support mechanism providing news, keeping in touch, promoting shows, providing links to items of [...]

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… the fact of the matter is that arts marketers are not in the business of selling cigarettes or cars or toilet paper. We’re in the business of selling art. And, theatre is distinguishable from all other arts because it is the one medium in which there is a direct expression of the human condition. [...]

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Anyone working in the arts industry in Brisbane this week would have been aware of an article published in the Courier Mail newspaper titled ‘Brizvegas or cultural desert?’  The online version pursued the notion that the state’s capital was an arts wasteland, and it had attracted over 100 comments last time I looked.  It’s testament, [...]

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As always, read the whole post Why They Don’t Come Back (yes, on audiences and theatre) from a newly-discovered US-based blogger.  This is a snippet that resonates with me right now. I think it’s in our interest to be a lot harder on theatre-making. How many of your friends are working on a bad show [...]

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Icons, branding, labels … the medium as message, but what’s the message or meaning when it comes to theatre labels?  There are lots around, and I’m curious about one in particular – independent. I see it and its diminutive and the very buzzy word indie everywhere.  I’m sufficiently that way inclined – too much of [...]

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