A (minor) rant on why good presentation design works …

Once again I’m reminded of the impact of good design. This morning I received an e-letter from SlideShare pointing me to the  World’s Best Presentation Contest winners.

Judged by some big-hitters in the web-design stakes (Garr Reynolds, Guy Kawasaki, Nancy Duarte, Bert Decker) here is the overall winner.

THIRST

View SlideShare presentation or Upload your own. (tags: design crisis)

Why did it win? Here is the judges’ feedback, but as far as I am concerned, Thirst is a winner as a presentation because

  • It’s not a slideument … i.e., a document pretending to be a slide show;
  • It’s short;
  • It’s visually appealing, with images that support and extend the message;
  • It’s memorable. If you’ve flicked through it even once, there is going to be an image that has told you a story that you’ll remember.

As the Heath brothers might say, it’s a sticky presentation that you’ll recall.

Oh how I wish more presenters would take a leaf from this book. I sat through a slideument last week … with quietly gnashing teeth!

Congratulations Jeff Brenman. Jeff is the talented young designer behind that other fantastically popular and sticky slide presentation Shift Happens.

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Author: Kate Wilson

Actor, director, teacher, dabbler with paint, serial traveller.

3 thoughts on “A (minor) rant on why good presentation design works …”

  1. Without good designers, there won't be good design. Without good design, there won't be good branding. Without good branding, there won't be good companies popping up into the scene.

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