Group or Page: What’s best on Facebook for an arts company?

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I’ve been a fan for a long time of the blog/website as the hub of an individual’s or a group’s digital world.  Couple a blog with various outlier social networking applications like Twitter, Facebook, Flickr and so on, and you expand your outreach.  Not everyone uses social networking, though with over half a million signing up every day for Facebook, that most ubiquitous of apps, it’s kind of hard to believe. Facebook at the end of 2010 was the leading social network in the world.

Nowadays with the gradual federation of apps and services ‘talking’ to one another, it’s possible to provide a way for just about anyone with access to the web to engage with you, your group, and others who want to get in contact.

If you maintain a blog as your hub, the downside is that you you almost always have to travel outside your hub to access outlier material, though this is getting easier – see my post on using Friendfeed in this way. [UPDATE: Friendfeed sadly is no longer the wunderkind of aggregating services it once was. FYI it was bought out by Facebook]

On most blogs you can set up links or widgets that show your latest status on Facebook, your latest Tweets and those of the people your follow, your photos from Flickr, an RSS feed to keep readers up to date with your posts and so on.

Is there a one-stop for all of this, as well as an app that goes where most of the activity is?  Well, with the imminent demise or at least withering on the vine of the really good Friendfeed, it seems that Facebook has a way.  A current Facebook user can set up a page to leverage his or her ‘business.’  I’ve posted some links below that give you a solid introduction to what these ‘business’ Pages are, and how they differ from Facebook Groups.

Whatever you do, don’t use a Facebook Profile (regular ‘personal’ page) for your group.

You’ll max out at 5,000 friends, and you’re aiming for more than that, right?

Facebook Pages vs Facebook Groups: What’s the Difference?
This comprehensive post from the Mashable folk is really all you need to know to make a decision.

Marketing Your Business on Facebook

Facebook Business: Page or a Group? (video)

Leveraging a Facebook Business Page (video)

Author: Kate Wilson

Actor, director, teacher, dabbler with paint, serial traveller.

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